Raw leads, no context
Form submissions arrive with minimal data; firmographics have to be looked up by hand.
Sales
Every inbound lead, qualified and routed in under a minute
Business challenge
Where the workflow breaks down
Inbound leads land in the CRM as little more than a name and an email. Before a rep can decide whether to call, someone has to look up the company, check headcount, confirm it's a fit, and assign an owner. That manual triage delays the first response — and first-response time is the single biggest predictor of conversion.
Slow first response
Manual qualification pushes the first rep contact hours or days after the form fill.
Inconsistent routing
Whoever is "up next" gets the lead, regardless of fit, territory, or specialty.
First-touch in minutes, not hours
ICP-aligned routingCleaner CRM dataHigher reply rates
Discuss Your WorkflowFaster qualification
From manual lookup-and-assign to automatic enrichment, scoring, and routing.
Illustrative workflow target. Actual results depend on process volume, data quality, and system access.
Madency solution
How the agent works
The Lead Enrichment Agent watches your CRM for new inbound leads, enriches each with firmographic and technographic data, scores ICP fit against your rules, and assigns ownership to the right rep.
Lead detection
Triggers on new lead creation in the CRM or form-submission webhook.
Enrichment
Pulls company size, industry, location, and tech stack from your enrichment provider.
ICP scoring
Applies your ICP rules to score fit and flag tier (A / B / C).
Owner assignment
Routes the lead to the right rep by territory, specialty, or round-robin.
Notification
Notifies the rep in Slack or email with a one-paragraph briefing on the lead.
Ready to deploy AI agents?
Tell us about your workflow and we'll recommend the right agents, scope the build, and quote a fixed price.
Discuss Your WorkflowDiscuss Your Workflow